Facebook Shopping Ads

Facebook is an essential component of our marketing strategy. Here are 5 ridiculously powerful Facebook ad targeting strategies you probably haven't heard of. To create a shop on your Facebook Page: On a computer, click the Shop tab on your Facebook Page. The pixel is a tracking code you need to create within your Business Manager account and then add to your website before you begin paying for ads. • Watch videos recommended just for you • Use Facebook Groups to get things done, discuss similar topics, and more • See what friends are up to • Watch and interact with live video • Share updates, photos and video • Get notified when friends like and comment on your posts • NEW. News, email and search are just the beginning. As you will read in this article, we believe Facebook targeting holds certain. Facebook announced Monday it is testing two new ad features: an in-app checkout experience for dynamic ads running in the Facebook News Feed and the ability to turn organic shopping posts on. Get relevant traffic to your website. Designing good Facebook ads can be a pain. Create Facebook Ads in minutes, right from Shopify. Facebook ads are actually super easy to create & use -- and if you're running a business, you *should* be spending money on advertising. Facebook Ads vs. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform. Point is, there's a lot to comb through if you're shooting for Facebook ad mastery. They then set a bid for their chosen pricing structure and audience (CPC, CPM, CPV, CPA, or CPL) to determine ad cost and reach. Shop differentli at ALDI. If you don't want ads targeting you, read this story about Facebook FBX Facebook knows that we spend the majority of. US digital ad spending will reach $83. Ads Help Centre Search on Facebook for Business Open side navigation menu Close side navigation menu. Google Shopping is an intent powerhouse with a proven track record of blowing up e-commerce sales. Of course, that’s still A LOT of people. Get South Hill Supercenter store hours and driving directions, buy online, and pick up in-store at 315 Furr St, South Hill, VA 23970 or call 434-447-3610. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can use the Facebook pixel to track your website visitors' actions. Creating an App with Marketing API. Ready to Sell? Make some quick cash by posting a classified ad on the best local shopping marketplace. Ok, not that one. In this article I'll share how to set up and best utilize Facebook Dynamic Product ads. You'll get an instant feed url that is pre-formated for Bing Shopping. Facebook ads are an excellent way to drive leads and sales to your business. Shopping ads can also be found by clicking the "shopping" tab. Click Get Started. As of 2018, Google Shopping ads now drive 76. Here's an example:. The best fitness ads tune into who we are now and who we want to be. Shopping Online - Clothes. Google Shopping ads are displayed when a user searches for a product in Google. Facebook Stories Ads now available to all advertisers The company began testing the ad units in May and notified its Marketing Partners network earlier this month of the coming launch. As of 2018, Google Shopping ads now drive 76. Before you can add a Facebook pixel to your online store, you need to have a Facebook ads account and you need to set up the pixel in Facebook Ads Manager. You can use catalogues to create ads and shopping experiences to promote your inventory and sell items across the Facebook family of apps. Best Facebook ads spy tools for higher performance. Get help & support from Facebook now. First off, Facebook highlights the success they've seen with their carousel ads format: "Last year we introduced the carousel format for Facebook ads, which lets advertisers showcase multiple product images and links in one ad. Using information in Facebook profile to target ads is old news, but with a few recent partnerships, Facebook is also going to use what you buy in real life stores to influence and track the ads. Ads with this option enabled show Facebook users which of their friends already like a page, app, or event on Facebook. They appear along the top of or often in the upper right hand side of a search results page (see below). 5%) 8 votes Imagine an ad that allows you to target customers with relevant ads at all stages of the sales funnel, an ad that allows you to either simultaneously feature multiple products in one creative or to feature products your customers either viewed, placed in […]. Video ad attention is 75% less for ages 18-24 than 65+ Video consumption differs across age brackets and this is true for both TV and Facebook ad statistics. Use the Facebook Shop channel to create a Facebook Shop and manage your products from Shopify. With JUST ONE APP you get: 1. You'll notice that creating Facebook ads really isn't that complicated. But there are ways to advertise in other countries which have different currencies. Learn at your own pace and get Google product certified along the way. But now Facebook has developed tools that makes it possible to track your location in the real world to determine which stores you visit and then use this information to hit you with targeted ads. Before you can add a Facebook pixel to your online store, you need to have a Facebook ads account and you need to set up the pixel in Facebook Ads Manager. Pretty images of women wearing flattering dresses, shoes, and accessories, the. Read on if you want. Discover more every day. Call to get set up by a Google Ads specialist. As you will read in this article, we believe Facebook targeting holds certain. Fortunately, there are various ways that make it ridiculously easy to see what your competitors are up to and how can you replicate their success on your Facebook Ads. 7 advanced tips for Google Shopping ads As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Create a shop. Help shoppers find your business with Facebook Ads. It's a bid to get rid of bad actors on the platform. As of May 2018, Marketplace is used in more than 70 different countries by more than 800 million people each month. In a move that's neither surprising nor pleasing to anyone except its advertisers, Facebook announced that it's going to make ads better by tracking your web and app browsing habits. You can use the Facebook pixel to track your website visitors' actions. Marketing in Shopify: Grow your business with Facebook and Google Ads. While boosted posts can be targeted by location, interest, age and gender, more advanced targeting options are reserved for ads on Facebook. By using Facebook Ads you’re not only able to optimize your ads for conversions like purchases or registrations, but you’re also allowed to add a call-to-action button to your ads. You'll notice that creating Facebook ads really isn't that complicated. You've got a lot of potential when running a Facebook ad to get the conversion rates you dream of- the market is huge. Facebook recently introduced a way to see your ads, but only those where you clicked. But there are ways to advertise in other countries which have different currencies. No appoinment needed. [email protected] Video ad attention is 75% less for ages 18-24 than 65+ Video consumption differs across age brackets and this is true for both TV and Facebook ad statistics. • Watch videos recommended just for you • Use Facebook Groups to get things done, discuss similar topics, and more • See what friends are up to • Watch and interact with live video • Share updates, photos and video • Get notified when friends like and comment on your posts • NEW. Post Planner Facebook ad, with experimental ad copy. Facebook Product Catalog is a product catalog that contains product information for every item you would like to advertise on Facebook — making dynamic ad creation easy. Facebook Shop: Where your Facebook fans can shop on your fan page and from which your dynamic product ads pull, as well as your Instagram Shopping catalog. 1-844-245-2553* *Mon-Fri, 9am-9pm ET. Facebook Ads Manager Guide (How-To Set Up Your Facebook Ad Campaigns) Writing by Massimo Chieruzzi In this third chapter of our Facebook Ads Beginner's Guide, we'll walk through the entire process of setting up your first ad campaign in Facebook Ads Manager. Facebook Ads Q4 Trends. Beginner's guide. You've got a lot of potential when running a Facebook ad to get the conversion rates you dream of- the market is huge. If you're like seemingly everyone else, you buy a lot of stuff from Amazon. Naturally, these Facebook users are happy to get their credit cards out, and love a little online shopping! These are the perfect users to target, especially when narrowed down with interests and demographics. Listen to the replay of this week's show, below. In one study example, the difference in conversions between standard and sequence of ads was a staggering 87%. Common Facebook ad myths, debunked. Everything You Need to Know about Dynamic Product Ads3. 7% of US digital ad revenues in 2017—more than double Facebook’s share. Below is a report on some ads I ran for a client with the goal of generating more Facebook fans:. Facebook Page Marketing Tips for Jewelry Stores. If you've used a Facebook pixel with your online store in the past and you want to create a new pixel, then you might need to remove Facebook pixel code from your online store first. During the campaign, their Facebook page reached over 1 million fans and brand awareness grew between 8% and 21% in different countries. This in-app checkout experience enables dynamic ads with checkout in the news feed, giving people the chance to complete their purchases without being rerouted to other websites. US digital ad spending will reach $83. If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Grow your business with Google Ads. A shop with checkout lets you list products for customers to browse and buy without going to a different website. Are you constantly annoyed by all those Facebook ads popping up on your timeline and also on the sidebar. Reach the people who matter to your business and track the results of your advertising across devices. Not only will this. Get in front of customers when they're searching for businesses like yours on Google Search and Maps. As of May 2018, Marketplace is used in more than 70 different countries by more than 800 million people each month. Now, whenever you log into Facebook, YouTube, Snapchat, or Instagram, you can watch workout videos, find delicious recipes, or discover a new fitness studio. But it does take a little more setup in the beginning. Shopping Online - Clothes. It will allow you to engage with a wider audience that can boost your bottom line. Your Instagram business profile must be connected to a Facebook Page. Below is a report on some ads I ran for a client with the goal of generating more Facebook fans:. If you've used a Facebook pixel with your online store in the past and you want to create a new pixel, then you might need to remove Facebook pixel code from your online store first. This makes Facebook ads a great, cost-effective tool when you want to promote your products to a wide range of people. Jul 10, 2018 · Facebook says Michael Kors was the first brand to test out AR ads in the News Feed, with Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King planning their own tests for. Shopping ads help online businesses drive sales even before potential customers open ads for their products. And you can do it by using ads to communicate your brand's story. Facebook Shop: Where your Facebook fans can shop on your fan page and from which your dynamic product ads pull, as well as your Instagram Shopping catalog. Create a shop. Newsfeed ads denote "sponsored" directly underneath the company's name on the post as. To manage multiple catalogues from different businesses, or to grant agencies access to your Facebook catalogue, set up a Business Manager. When creating organic shopping posts, brands tag items they want to promote. Facebook and Google are the two biggest internet giants, and each has its own advertising model. Facebook stores are online stores that live inside of Facebook. Targeting ads to customers in stores has also proven effective. Discover how to use Facebook Local Awareness Ads to target customers. Facebook and Instagram Are Testing New Shopping Features The social network is developing a native checkout experience for dynamic ads. You can use catalogues to create ads and shopping experiences to promote your inventory and sell items across the Facebook family of apps. Facebook advertisers can now include an interactive map displaying their physical store locations as part of a carousel ad so users can find, and maybe even visit, the actual stores. Facebook recently introduced a way to see your ads, but only those where you clicked. Learn at your own pace and get Google product certified along the way. Find your yodel. Browse BOGOs, deals, and clip coupons for items you love. They then set a bid for their chosen pricing structure and audience (CPC, CPM, CPV, CPA, or CPL) to determine ad cost and reach. Point is, there's a lot to comb through if you're shooting for Facebook ad mastery. Sponsored stories Status updates from businesses turned into ads. With a certified integration to Facebook Dynamic Ads, 3dcart merchants can have advertisements up and running in minutes. With Shopping Engine Ads enabled, Etsy may at our discretion automatically syndicate your listings out to various well-known shopping engines. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official. And – most importantly – you can be much more detailed with your targeting. Listen to the replay of this week's show, below. Want to learn more about SEO, digital marketing, conversion optimization, ecommerce? Or even how to generate more sales? Check out Neil Patel's marketing blog. Create a shop. Facebook will charge you for the actual ad spend. A shop with checkout lets you list products for customers to browse and buy without going to a different website. Granted, creating the ad content can be time-consuming, but placing the ad itself is only going to take you a few minutes. A Facebook spokeswoman explained why the account was mistakenly suspended. Learn at your own pace and get Google product certified along the way. Performance has also been especially strong with people shopping on mobile devices — an important and fast-growing area for Target — where we're seeing two times the conversion rate. Add products to your Facebook shop to let potential customers discover them on your Page. wonder how come Facebook ads allowed it to. Share your questions and thoughts in the comments below! Need to know more about Facebook Ads? Join my course, Facebook Advertising Secrets!. Cost goes up based on targeting, bids and engagement. Facebook member or not, the social networking giant will soon follow you across the web -- thanks to its new advertising strategy. Facebook Page Marketing Tips for Jewelry Stores. Facebook quickly reversed its “final decision” to disable the ad account after being contacted by WTHR for an explanation. The best ads on Facebook ultimately lead to sales. 45 billion people log onto Facebook every day. Business Tools Shopping on. How the Facebook Ad Auction Works and How it Affects Ad Cost The second factor that plays into how much ads cost is the auction and your bid. Instantly reach the people in your life—for free. Read on if you want. In this article I'll share how to set up and best utilize Facebook Dynamic Product ads. A shop with checkout lets you list products for customers to browse and buy without going to a different website. All of the Facebook ad examples that you see here are original screenshots from my Facebook feed, AdEspresso Ads Gallery and Facebook Ads Library. Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year? 2019 just started and this is the perfect time to look back at what worked last year in the realm of Facebook ads, and how you can use those teachings to improve your results this year. Find your yodel. TheFind had raised $26 million from Lightspeed and Redpoint since getting off. They appear along the top of or often in the upper right hand side of a search results page (see below). Earlier this week, Facebook announced that it was going to start using all of that ever-so-illuminating app and website data it collects to serve us with more targeted ads. You can also use a Facebook Page shop to host products for shopping on Instagram. 9%, according to eMarketer’s latest forecast. View weekly ads and store specials at your South Hill Supercenter in South Hill, VA. 5,000 brands of furniture, lighting, cookware, and more. Expansion of an ad feature on Instagram. Discover more every day. The cost of Facebook ads varies but generally ranges from 5 cents to 5 dollars per click. Find Care near you. Download my Free Winning Product Cheat Sheet → https://bit. The social network also holds the second largest net digital ad. The latest weekly circular ads & Sunday flyers for hundreds of popular grocery & retail stores. Excellent Stores - - Rated 3. With Shopping Engine Ads enabled, Etsy may at our discretion automatically syndicate your listings out to various well-known shopping engines. 74 USD on Facebook Ads. Facebook Ad Example #3: A&E, Bates Motel. Links from the video. What you are seeing is known as Remarketing/Retargeting. Find the right care, right when you need it. Although Google and Facebook are often positioned as competitors, nothing could be further from the truth. Shopping ads help online businesses drive sales even before potential customers open ads for their products. Grow your business with Google Ads. To create a shop on your Facebook Page: On a computer, click the Shop tab on your Facebook Page. 1-844-245-2553* *Mon-Fri, 9am-9pm ET. Contrary to Boosted Posts, Facebook Ads won’t appear on your Facebook Page. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. Facebook Page Marketing Tips for Jewelry Stores. Ads Help Centre Search on Facebook for Business Open side navigation menu Close side navigation menu. Facebook ads are effective. Will its most ambitious strategy yet change all. Links from the video. No appoinment needed. First off, Facebook highlights the success they've seen with their carousel ads format: "Last year we introduced the carousel format for Facebook ads, which lets advertisers showcase multiple product images and links in one ad. Coworkers can only see your name, the work email address you provide when you log into Business Manager for the first time and the list of Pages and ad account you have access to. Facebook today announced that it is testing augmented reality ads in News Feed as part of a push to attract more advertisers to video ad innovations. Your app can be a proof of concept, scripts to automate marketing, or an app for advertisers to use to run ads. You can choose to further the reach of your posts using Facebook's paid boosted posts. One way to stop Facebook from tracking you and serving you creepy ads. They're saying, "don't be afraid to look sexy," but what they don't tell you is "looking this sexy will make people afraid. Facebook is rolling out Sponsored Stories, a new ad format that turns your friends' actions into promoted content. Facebook Marketplace is an online shopping channel. In Chapter 4 of our Facebook Ads Guide, we're going to discover all the different Facebook ad types. Facebook Ad Example #3: A&E, Bates Motel. You can do this by keeping your page updated, and if you budget for it, running Facebook ads to get on the radar of potential customers. Now, though, we get to optimize!. Facebook Ads Q4 Trends. We carry quality tested and award-winning products at affordable prices. How to Optimize Facebook Ads to Skyrocket Your Conversions. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. wonder how come Facebook ads allowed it to. With JUST ONE APP you get: 1. Are you constantly annoyed by all those Facebook ads popping up on your timeline and also on the sidebar. Click Get Started. plans to stop advertising with Facebook Inc. Facebook's Ad Manager. Facebook will. They're saying, "don't be afraid to look sexy," but what they don't tell you is "looking this sexy will make people afraid. Log in to Facebook to start sharing and connecting with your friends, family and people you know. Create an account or log into Facebook. Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver the most relevant products to people. Share your questions and thoughts in the comments below! Need to know more about Facebook Ads? Join my course, Facebook Advertising Secrets!. Agency execs that tested the tool said it shows how people often buy products on Amazon after clicking on Facebook and Google ads. business; Chinese Company Behind Cheap Facebook Clothing Ads Responds. Although personally I am not against such advertisements because they can be the bread and butter of a website that you are using for free, but since Facebook allows you to block and unblock advertisements, it's no harm in knowing how to do that. Improving the social shopping experience: Facebook Shoppable Feed ads Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. General Motors Co. Facebook Ad Objectives. Products can be shown in single- or multi-product ad units. 07 USD in store revenue. Coworkers can only see your name, the work email address you provide when you log into Business Manager for the first time and the list of Pages and ad account you have access to. A shop with checkout lets you list products for customers to browse and buy without going to a different website. Ok, not that one. If you don't want ads targeting you, read this story about Facebook FBX Facebook knows that we spend the majority of. She said Facebook has a strict Community Standards Policy that determines what can and cannot be posted on Facebook. I recommend using the Website Conversion objective whenever possible because I've seen much better results from that ad type. There were three factors that are worth calling out as they relate to Facebook ad results. Selling in brick-and-mortars has given the opportunity to expand its digital targeting parameters – all through Facebook, Malinsky said. [email protected] For the younger crowd ages 18-24, the attention span for ads is 75% less than for those who are ages 65+, according to Facebook's own data. Want to learn more about SEO, digital marketing, conversion optimization, ecommerce? Or even how to generate more sales? Check out Neil Patel's marketing blog. Facebook also categorize those who spend more than average online. What are you looking for? Sign in. Facebook's ad-retargeting system Facebook Exchange will be expanding. Targeting ads to customers in stores has also proven effective. Facebook announced Monday it is testing two new ad features: an in-app checkout experience for dynamic ads running in the Facebook News Feed and the ability to turn organic shopping posts on. Here's an example:. Performance has also been especially strong with people shopping on mobile devices — an important and fast-growing area for Target — where we're seeing two times the conversion rate. I would suggest you try this ad type for 2-4 weeks & see how it works out for you. Sponsored stories Status updates from businesses turned into ads. Everybody knows about Facebook, Instagram, and Twitter ads. With a certified integration to Facebook Dynamic Ads, 3dcart merchants can have advertisements up and running in minutes. Dynamic ads can be easily setup by. At this time, Etsy does not charge you for shopping engine ads. 3% of all clicks. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment. Why Local Awareness Ads? Instead of using boosted posts or Facebook ads to drive online engagement, your business can get a greater return on its advertising investment with local awareness ads that are designed to bring customers through your door. Facebook Shop: Where your Facebook fans can shop on your fan page and from which your dynamic product ads pull, as well as your Instagram Shopping catalog. [email protected] Global Egrow says "the vast majority of our customers from all over the world are overjoyed with our products. Below is a report on some ads I ran for a client with the goal of generating more Facebook fans:. With JUST ONE APP you get: 1. Find a Fareway store near you, and browse the weekly grocery ads for your location. The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube. First off, Facebook highlights the success they've seen with their carousel ads format: "Last year we introduced the carousel format for Facebook ads, which lets advertisers showcase multiple product images and links in one ad. To manage multiple catalogues from different businesses, or to grant agencies access to your Facebook catalogue, set up a Business Manager. Sponsored Stories is "a way for marketers to sponsor activities that happen. 4% of all retail search ad spend and this search spend generates 85. Ok, not that one. If you already work with Bing Shopping, you'll copy and paste the URL into your Bing Merchant Center Catalog settings. Why Facebook is allowing fake and scam shops to run ads? some 'Linux pages' that do nothing but sell quotes t-shirt on third party stores. 07 USD in store revenue. Create multiple Facebook ads and split test their performance. Customers can buy your products directly in a chat, and track their orders in real time. Find your yodel. This has been made possible on Facebook due to a service started by the company back in 2012 called Facebook. Shopping ads help online businesses drive sales even before potential customers open ads for their products. Personalize the shopping experience with Messenger chat support on your online store and Facebook page. Unfortunately, the advertising spot doesn't go to the highest bidder, and instead is presented based on ad value. Facebook today announced that it is testing augmented reality ads in News Feed as part of a push to attract more advertisers to video ad innovations. If you don't see this tab, you can change your Page template to the Shopping template. If you haven’t already, make sure you read it first. Facebook's Ad Manager. Facebook today announced that it is testing augmented reality ads in News Feed as part of a push to attract more advertisers to video ad innovations. Health services for 100+ conditions. Facebook is also conducting a test run of the advertising feature on Instagram to enable retailers to use organic shopping posts as ads within the Ads Manager. Get help & support from Facebook now. As you will read in this article, we believe Facebook targeting holds certain. Listen to the replay of this week's show, below. Today, Facebook launches. You can go with the flow and follow the crowd, or you can pave your own way and take full responsibility for the outcome. More about Google Shopping. Let us drive traffic to your online store. Mistakes were made along the way. Access free online training to develop skills for Google workplace tools. It's a bid to get rid of bad actors on the platform. Facebook and Instagram Are Testing New Shopping Features The social network is developing a native checkout experience for dynamic ads. Facebook is letting users easily review e-commerce businesses that have run ads they've interacted with or seen recently. These Online Shopping Sites Are Scamming People in the WORST Way Chances are you've seen these ads on Facebook. 9%, according to eMarketer’s latest forecast. The combination of Google Shopping ads with Facebook ads puts the power to boost your 2019 advertising results straight into your hands. 5,000 brands of furniture, lighting, cookware, and more. Tune In to the Social Media Marketing Talk Show. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here. You'll notice that creating Facebook ads really isn't that complicated. With Shopify and the Facebook Shop channel, you can:. 4% of all retail search ad spend and this search spend generates 85. Why Facebook is allowing fake and scam shops to run ads? some 'Linux pages' that do nothing but sell quotes t-shirt on third party stores. Selling in brick-and-mortars has given the opportunity to expand its digital targeting parameters – all through Facebook, Malinsky said. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Facebook is an essential component of our marketing strategy. eMarketer expects Google’s. The best ads on Facebook ultimately lead to sales. Ok, not that one. Review our Merchant Terms before you create a Facebook Page shop. You can go with the flow and follow the crowd, or you can pave your own way and take full responsibility for the outcome. Specify the value and currency for your Facebook pixel conversion events to measure your return on ad spend and optimize for value. Performance has also been especially strong with people shopping on mobile devices — an important and fast-growing area for Target — where we're seeing two times the conversion rate. Of course, that’s still A LOT of people. That's because shoppers are more likely to. Don't worry! We need your website and contact info because we want to send you our research for your free proposal. How to Track Shopping Cart Abandonment with Facebook Ads. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official. Find the best prices and places to buy across thousands of online and local stores. The Facebook pixel is the connection point between your Facebook ads and your website. This is similar to the difference we see between Google and Bing search benchmarks. 2% of Facebook Pages are using paid media. Facebook advertisers can now include an interactive map displaying their physical store locations as part of a carousel ad so users can find, and maybe even visit, the actual stores. It will allow you to engage with a wider audience that can boost your bottom line. You can access Facebook Marketplace in the Facebook app and on desktop:. Shop Boscovs. In Chapter 4 of our Facebook Ads Guide, we're going to discover all the different Facebook ad types. With shopping on Instagram, you can tag products from your catalog in your Instagram posts and stories. They appear along the top of or often in the upper right hand side of a search results page (see below). With Shopify and the Facebook Shop channel, you can:. Create a shop. For example, if a customer looked at a vintage blue handkerchief, then they will be shown that exact same handkerchief as the photo creative in your Facebook ad. 00 billion in 2017, representing an increase of 15. People just suck at making Facebook ads work for them. An app is a container for any type of Facebook ads functionality you build with the Marketing API.